"Product Placement", object, 30 x 25 x 4 cm, 2012. Courtesy of the artist
Product placement is criticizing the haughty tightness of the orthodox dogmatic. “Mummified” behind the comfortable hermeneutics rather that saying the “good news”, the church is selling a trade mark with it`s aggressive merchandising and the promise for added value.
*paid ad in which a particular good or service is involved in the context of a different product. The warning for a paid ad is necessary.