Nobody Is Going To Love You More Than Us
Nobody Is Going To Love You More Than Us - oil on canvas, 100x80 cm, 2020
based on Ryan Held's image after he won the Gold for the 4x100 meter freestyle at the 2016 Summer Olympics
Credits: Svetoslav Todorov
In the series No Time for Losers I examine just that – what it takes from you, what and whom you pay, who constructs the content of success as a symbol and metaphor, what is its shelf life? I do it through the well-known moment of triumph, mandatory for sport photographers. A freeze-frame, in which I comment on the role interrelations between the award, the awardee and the award presenter.
I hit the brakes on the rat race for quick, immediate, instagrammable success. This concept is like a tomb. A remarkable pantheon, which you furnish meticulously with awards, trophies in your CV and what not, to the last day of your life.
Whoever wants to be a „relevant participant in the processes“ knows that things like vulnerability, exposedness and sensitivity smell of failure, they don’t make you competitive on the market. Like in sports, whose direct aesthetics I borrow for my series.
From an early age, you have to run in the right lane or track. Lest you compete on top level but outside of the field, or even worse – out of the range of the cameras reporting the game from the pitch.